If you choose to advertise with us, your business could be seen by potentially thousands of local mums as well as their friends and families.
The Melville Mums website receives more than 5000 page views each month, we have 3000+ followers across our Facebook and Instagram accounts, and the Melville Mums Facebook group has grown to over 1200 local mums.
Melville Mums Audience Profile
In December 2020, we ran a community survey to find out a bit about our local mums and how they interact with the Melville Mums platform. Here’s an overview of the results:
- Age: 91% are in the 30-49 age bracket.
- Number of children: 29% have one child, 55% have two children and 16% have three or more children.
- Age of children: 37% have a baby or toddler (under 2 years), 40% have a 2-5 year old.
- Working status: 35% of Melville Mums work part time, 6% full time, 16% are self-employed and 42% are a stay-at-home parent.
- Annual household income: The annual household income of Melville Mums families is much greater than the Greater Perth median household income of $85k. 60% of Melville Mums households earn $100-200k and 25% earn over $200k.
- Website visits: More than 85% of respondents have visited the Melville Mums website, with the business directory, events calendar and blog being the most visited sections.
- Wish list: Mums in our community would like to see the Job Board expand with more local, family-friendly roles; more frequent giveaways; and increased blog content with a focus on parenting, entrepreneurship and local activities/events.
Business Directory Listing
Listing your business in the Melville Mums directory is an effective, long-term way of being discovered by local mums looking for specific services. Plus, you can list today for FREE with a 1-month trial. If you run a small, community-based not-for-profit organisation, you can list for free using our NFP listing level. Click here for more info or to list your business.
If you have an event relevant to the Melville Mums audience, list it for FREE in the What’s On section, our up-to-date local events guide. Click here for more info or to submit your event. If you would like to further promote your event, consider booking an advertorial package which includes a featured blog article, social media posts and newsletter ad.
If you have a vacant position, the Melville Mums Job Board is the perfect place to advertise to local mums looking for full-time, part-time, casual and flexible employment opportunities. We want to connect job seekers with family-friendly businesses in the local area without business owners wasting funds on job site/newspaper ads that can cost much more and are not targeted. Click here for more details or to list your job.
Promotions run in the Offers section, and are highly effective in encouraging potential customers to try your business using a special offer e.g. a free trial or discount. Click here for more info or to submit a promotion.
Social Media Packages
If you’ve got some exciting news, an upcoming event or a special offer you’d like our mums to know about, we’d love to help promote it across our social media accounts.
Simply provide us with up to 3 images (or a video) plus copy (post wording) and let us know your preferred promotion date. If you have a post that’s ready to be shared – great! If you need some help with the wording, we’ll work with you to create the perfect post for our target audience that will be published at the optimum time.
To increase brand awareness and to keep your business ‘top of mind’, consider using banner ads on the Melville Mums website. Choose from a variety of ad placement (e.g. leaderboard, sidebar) and ad duration options to suit your budget. For more info or to book a banner ad, click here.
Writing an article for the Melville Mums blog is a fantastic way to share your expertise on a particular topic while building brand awareness and trust. Articles must be relevant to our mums, contain lots of useful content and be completely original (not published elsewhere.) Articles are to be 500 – 1000 words and can contain one backlink to your website. At the bottom of the article, you will be given an author’s profile that can include a headshot, bio and website/social media links.
If you’d like to contribute an article to the Melville Mums website, complete this submission form.
Our Getting to Know… blog series was created to showcase the amazing business owners in our community and to allow our audience to learn more about you, your business and how you contribute to the local community. The post can include a profile picture, up to 3 relevant images plus web and social media links.
Writing an expert article or being featured in a Getting to Know… post is available only to Premium Featured (Annual) directory listing owners. See more information about listing on the Melville Mums local business directory here.
Advertorials & Reviews
Advertorials (sponsored articles) are similar to articles in that they contain useful information for the reader, but can also include business-specific promotional information within the article body. For example, you may wish to use an advertorial to promote an event, special offer, or a new product or service. One of our experienced writers (who are also local mums) will work with you to create copy that resonates with our audience and showcases your business in the best possible way.
If you have a product or service that our audience would love to hear about, we can help you promote it! One of our Melville Explorers will trial your product/service and produce a write-up including photos of their experience.
We publish and promote ‘Essential Guides’ for school holiday and term-based activities as well as special events e.g. Mother’s Day, Christmas. Specific info on how to book a spot, pricing etc, will be communicated within the Advertising eNewsletter so don’t forget to sign up below.
We are also open to sponsorships and partnerships including giveaways/competitions. Contact us using the form below and we’ll get back to you to discuss a potential collaboration.
At our discretion, Melville Mums reserves the right to decline advertising requests or free listings.
Advertising eNewsletter + Media Kit
For updates on advertising opportunities and to download our media kit, sign up to the Melville Mums Advertising eNewsletter using the form below. If you have a specific advertising enquiry, please use the ‘Comments’ section and we’ll be in touch.
If there is an issue with the contact form, send any enquiries to firstname.lastname@example.org