If you choose to advertise with us, your business could be seen by potentially thousands of local mums as well as their friends and families.
The Melville Mums website has received 65,000+ page views in the past 12 months, we have 6000 followers across our Facebook and Instagram accounts, and the Melville Mums Facebook group has grown to over 3500 local mums.
Melville Mums Audience Profile
We ran a community survey to find out a bit about our local mums and how they interact with the Melville Mums platform. Here’s an overview of the results:
- Age: 91% are in the 30-49 age bracket.
- Number of children: 29% have one child, 55% have two children and 16% have three or more children.
- Age of children: 37% have a baby or toddler (under 2 years), 40% have a 2-5 year old.
- Working status: 35% of Melville Mums work part-time, 6% full-time, 16% are self-employed, and 42% are stay-at-home parents.
- Annual household income: The annual household income of Melville Mums families is much greater than the Greater Perth median household income of $85k. 60% of Melville Mums households earn $100-200k and 25% earn over $200k.
- Website visits: More than 85% of respondents have visited the Melville Mums website, with the business directory and blog being the most visited sections.
Advertising Options
Please note, we are moving to a new platform and not currently taking new advertising
Business Directory Listing
Listing your business in the Melville Mums directory is an effective, long-term way of being discovered by local mums looking for specific services.
As a directory member, you will be able to recommend your business on any member post in our interactive Facebook Group.
If you choose our sponsorship level, you will be able to post directly into the group once per month and share any local positions vacant within your organisation. You will also be able to post on our pinned Term and Holiday guide posts within the group.
Social Media Packages
If you’ve got some exciting news, an upcoming event or a special offer you’d like our mums to know about, we’d love to help promote it across our social media accounts and stories.
Simply provide us with up to 3 images (or a video) plus copy (post wording) and let us know your preferred promotion date. If you have a post that’s ready to be shared – great! If you need some help with the wording, we’ll work with you to create the perfect post for our target audience that will be published at the optimum time.
Banner Advertising
To increase brand awareness and to keep your business ‘top of mind’, consider using banner ads on the Melville Mums website. Choose from a variety of ad placement (e.g. leaderboard, sidebar) and ad duration options to suit your budget.
Articles
Writing an article for the Melville Mums blog is a fantastic way to share your expertise on a particular topic while building brand awareness and trust. Articles must be relevant to our mums, contain lots of useful content, and be completely original (not published elsewhere). They are to be 500 – 1000 words and can contain one backlink to your website. At the bottom of the article, you will be given an author’s profile that can include a headshot, bio, and website/social media links.
If you’d like to contribute an article to the Melville Mums website,
Our Getting to Know… blog series was created to showcase the amazing business owners in our community and to allow our audience to learn more about you, your business and how you contribute to the local community. The post can include a profile picture, up to 3 relevant images plus web and social media links.
Writing an expert article or being featured in a Getting to Know… post is available only to Premium Featured (Annual) directory listing owners.
Advertorials & Reviews
Advertorials (sponsored articles) are similar to articles in that they contain useful information for the reader, but can also include business-specific promotional information within the article body. For example, you may wish to use an advertorial to promote an event, special offer, or a new product or service. One of our experienced writers (who are also local mums) will work with you to create copy that resonates with our audience and showcases your business in the best possible way.
If you have a product or service that our audience would love to hear about, we can help you promote it! One of our Melville Explorers will trial your product/service and produce a write-up including photos of their experience.
Testimonials
Click here to read what local businesses have said about working with us and how using the Melville Mums platform has helped get in front of their ideal audience.
Got another idea?
Reach out and let us know how you think we could work together.
If there is an issue with the contact form, send any enquiries to hello@melvillemums.com.au